The advancement of the internet in the past two or so decades requires higher learning institutions, colleges and universities to have comprehensive reconsideration on how they market to prospective students through their websites. Learners need access to a free and virtually infinite pool of resources about the institutions they might like to attend.

The internet profoundly changed the way students and institutions seek out and select each other, but some experts argue that both aren’t capitalizing on the vast information that’s available.

Prospective students rely primarily on official information from colleges found on their websites and social media accounts that attempts to sell the institution. Many college websites don’t provide learners and their benefactors’ easy-to-find information about costs and other critical questions.

Websites are the most important digital tool requires higher learning institutions, colleges and universities have to reach potential students, so they need to be clear, easy to navigate and mobile-friendly.